Archive for October, 2006

• Church of the Customer Blog: Starbucks Goes Hollywood?
  The word is that Starbucks plans to promote movies, sell DVDs and even get involved in film production
  (tags: audio-book starbucks evangelism)
• Seth’s Blog: Make something happen
  I just did… click
  (tags: business creativity design inspiration marketing motivation productivity)
• How to Find the Hidden Hook | Copyblogger
  The real hook is the part that’s fascinating.
  (tags: marketing sales publicity)

• Joyful Jubilant Learning
  awesome site!
  (tags: Learning business passion personal development)

Have you ever picked up a book and read the first chapter and then said to yourself “Ah-Ha”, that’s it! It’s called an Ah-Ha moment and these 5 books all contain numerous examples. I have been amazed at the material I’ve learned that has had a major effect on the way I look at the world. I recommend that you pick up a copy and see what I mean. Here are some of the Ah-Ha moments that I’ve had over the past year

1. Leave out one of these 7 Things and your business may suffer
Patrick Hanlon will take you on an amazing journey with companies like Nike, Starbucks, and UPS and show you why they have been so successful. Patrick list seven things that are an absolute must for any company to include in their “brand.” Leave any one of them out and your business may suffer.

2. Reach this “point” and your business will change forever
There is a point in the life of an idea, product, or personality that can take on amazing proportions. Business may increase 100 fold in just a few days when you hit it. While often elusive, Malcolm Gladwell will give you some clues how to achieve this magical “point” in your life or business.

3. Success does not equal money and power.
Three amazing authors will lead you on a journey through the generally held concepts of success and challenge each one of them. I’ve come away with a new outlook on success and what it really means!

4. This company will affect the way you do business.
No matter what business you are in the presence of this company will have an effect on the way you do business. Charles Fishman reveals some of the secrets of this amazing enterprise. From pricing, to supply chain, to the way you market your product, this book will really open your eyes to the power of this growing corporation.

5. You and 50,000 other people came to the same conclusion.
How is it possible to know what the majority of the people in any large group are thinking? And are these people right? James Surowiecki explores this remarkable topic and will reveal some statistics that are truly staggering.

All five of these books have changed my world view in one way or the other. From subtle little ideas to giant concepts each one of these books should be on your must read list. All of them are available in hardcover, audio, and as a download from iTunes.