Comments on: Stories In Old Town http://www.mbaontherun.com/2006/04/a-walk-thru-old-town-temecula/ Major Business Assets one audio book at a time Fri, 21 Nov 2008 01:04:34 +0000 http://wordpress.org/?v=2.5.1 By: MBA On The Run » Blog Archive » Major Business Assets Online http://www.mbaontherun.com/2006/04/a-walk-thru-old-town-temecula/#comment-4 MBA On The Run » Blog Archive » Major Business Assets Online Tue, 11 Apr 2006 13:55:30 +0000 http://www.mbaontherun.com/?p=6#comment-4 [...] « Stories In Old Town [...] [...] « Stories In Old Town [...]

]]> By: John Richardson http://www.mbaontherun.com/2006/04/a-walk-thru-old-town-temecula/#comment-3 John Richardson Fri, 07 Apr 2006 12:44:49 +0000 http://www.mbaontherun.com/?p=6#comment-3 Thanks for the reply, Dwayne. One thing I learned in Toastmasters is the power of stories. People don't want to hear facts and figures.. they want to be drawn into a story. Seth Godin is a master at this craft. Every one of his books is a "make you think" adventure in marketing. Our local Toastmasters club is a member of the Temecula Chamber of Commerce. I think a speech on Seth's version of marketing might be real interesting to some of their "old town" members. John Thanks for the reply, Dwayne. One thing I learned in Toastmasters is the power of stories. People don’t want to hear facts and figures.. they want to be drawn into a story. Seth Godin is a master at this craft. Every one of his books is a “make you think” adventure in marketing. Our local Toastmasters club is a member of the Temecula Chamber of Commerce. I think a speech on Seth’s version of marketing might be real interesting to some of their “old town” members.

John

]]> By: Dwayne Melancon http://www.mbaontherun.com/2006/04/a-walk-thru-old-town-temecula/#comment-2 Dwayne Melancon Fri, 07 Apr 2006 06:28:46 +0000 http://www.mbaontherun.com/?p=6#comment-2 Excellent imagery, John. I have been reading a book on writing techniques that encourage us to build business cases as "stories" with questions, suspense, and all the other ingredients that creat the "why should I care" feeling you found lacking in the restaurants that used fact-based announcements. Seems like we revert to facts a lot. For example, if someone asks what you do, what do you tell them? Do you say "I do job x," or do you say, "I unlock the potential in people by helping them realize there are tantalizing possibilities beyond what they're currently doing"? Too often, I think I default to talking about job x. Thanks - this is a terrific journey you're beginning. Excellent imagery, John. I have been reading a book on writing techniques that encourage us to build business cases as “stories” with questions, suspense, and all the other ingredients that creat the “why should I care” feeling you found lacking in the restaurants that used fact-based announcements.

Seems like we revert to facts a lot. For example, if someone asks what you do, what do you tell them? Do you say “I do job x,” or do you say, “I unlock the potential in people by helping them realize there are tantalizing possibilities beyond what they’re currently doing”? Too often, I think I default to talking about job x.

Thanks - this is a terrific journey you’re beginning.

]]>